Salesforce VS Keap - Jun 2024

Shlomi Lavi

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Functionality

Salesforce CRM and Keap CRM both offer contact management, lead management, and email marketing automation functionalities.

One key difference is that Salesforce CRM provides more advanced features for enterprise-level businesses, such as AI-driven insights and customizable dashboards, while Keap CRM is more tailored towards small to medium-sized businesses.

Salesforce CRM offers a more extensive range of integrations with third-party applications compared to Keap CRM.

Keap CRM focuses on providing a user-friendly interface and customizable workflows, whereas Salesforce CRM is known for its robust reporting capabilities and scalability.

Pros and Cons

Salesforce CRM is praised for its extensive customization options and scalability, allowing businesses to tailor the platform to their specific needs.

However, Salesforce CRM is often criticized for its complex interface and higher pricing compared to Keap CRM.

Keap CRM is lauded for its ease of use and affordability, making it a popular choice for small businesses looking to streamline their sales and marketing processes.

On the downside, Keap CRM may lack some advanced features and integrations that larger enterprises require, which are offered by Salesforce CRM.

Pricing

Salesforce CRM offers various pricing plans starting from $25 per user per month for the Essentials plan, up to $300 per user per month for the Enterprise plan.

For 1 user, the estimated total cost of implementation for Salesforce CRM ranges from $25 to $300 per month.

Keap CRM has pricing plans ranging from $79 per month for the Lite plan to $399 per month for the Infusionsoft plan.

For 10 users, the estimated total cost of implementation for Keap CRM ranges from $790 to $3,990 per month.

For 100 users, the estimated total cost of implementation for Keap CRM ranges from $7,900 to $39,900 per month.

User Interface

Salesforce CRM offers a comprehensive desktop interface with a wide range of features and customization options.

Keap CRM provides a user-friendly desktop interface with intuitive navigation and customizable workflows for efficient task management.

On mobile, Salesforce CRM offers a responsive interface with access to key functionalities on-the-go.

Keap CRM also provides a mobile application that allows users to manage contacts, leads, and campaigns from their smartphones.

Integration

Salesforce CRM supports integrations with popular tools such as Microsoft Outlook, Mailchimp, and Slack, enhancing workflow efficiency.

Keap CRM integrates with platforms like Zapier, QuickBooks, and Gmail to streamline processes and automate tasks.

Salesforce CRMs architecture allows for seamless integration with a wide range of third-party apps, providing flexibility for businesses.

Keap CRMs integrations focus on enhancing marketing and sales automation, catering to the needs of small to medium-sized businesses.

Both CRM systems offer API integrations for customizing and extending their functionalities based on business requirements.