Keap VS HubSpot - Jun 2024

Shlomi Lavi / updated: Jun 05, 2024

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Functionality

Keap and HubSpot CRM both offer contact management, lead scoring, and email marketing capabilities.

Keap provides automation tools for small businesses, while HubSpot CRM is more suitable for medium to large enterprises.

Keap offers built-in appointment scheduling, whereas HubSpot CRM focuses more on inbound marketing tools.

HubSpot CRM provides advanced analytics and reporting features compared to Keap.

Both systems integrate with popular third-party applications such as Google Workspace and Salesforce.

Pros and Cons

Keaps pros include robust automation features and a user-friendly interface, while its cons are limited scalability and customization options.

HubSpot CRM offers powerful marketing tools and in-depth analytics, but it can be complex for beginners and lacks some advanced CRM functionalities.

Pricing

Keaps pricing starts at $79 per month for one user, $149 per month for 10 users, and $399 per month for 100 users.

HubSpot CRMs pricing starts at $50 per month for one user, $450 per month for 10 users, and $4,500 per month for 100 users.

User Interface

Keaps desktop interface is intuitive and user-friendly, while HubSpot CRM offers a more modern and visually appealing design.

Both platforms have mobile apps that provide access to essential features on the go.

Integration

Keap integrates with popular tools like Zapier, QuickBooks, and Shopify.

HubSpot CRM offers integrations with WordPress, Slack, and SurveyMonkey, among others.

Scalability

Keap is suitable for small to medium-sized businesses and may struggle to scale effectively for larger enterprises.

HubSpot CRM is designed to scale with growing businesses and can accommodate a larger number of users and data.

Security

Both Keap and HubSpot CRM follow industry-standard security protocols to protect user data and offer encryption features.

HubSpot CRM has received security awards for its commitment to data protection and privacy.

Reporting and Analytics

Keap provides basic reporting features such as lead source tracking and email performance metrics.

HubSpot CRM offers advanced analytics tools for tracking sales performance, customer interactions, and marketing campaigns.

Support and Maintenance

Both Keap and HubSpot CRM offer SLAs for technical support, with HubSpot CRM having a reputation for more responsive customer service.

HubSpot CRM provides extensive documentation and a live chat feature for quick assistance.

Training and Implementation

Keap typically requires less training time due to its user-friendly interface, while HubSpot CRM may need more time for users to adapt to its features.

Implementation of Keap can take a few weeks, while HubSpot CRMs implementation may take longer due to its complexity.

Flexibility

Both Keap and HubSpot CRM support growth and can accommodate a growing user base without limiting functionality.

There are no specific limits on the number of users for either software.

Data Migration

Both Keap and HubSpot CRM provide tools and assistance for data migration to ensure a smooth transition for users.

Migrating data is relatively straightforward with proper guidance from the support teams of both platforms.

Mobile Access

Both Keap and HubSpot CRM offer mobile applications for users to access CRM functionalities on the go.

The UI/UX of the mobile apps is optimized for ease of use and navigation.

Cloud-based or On-premise

Both Keap and HubSpot CRM are cloud-based solutions, providing users with flexibility and accessibility from anywhere with an internet connection.

There is no on-premise option available for either software.

Vendor Reputation

Keap was launched in 2001 and serves thousands of customers with a significant user base.

HubSpot CRM, established in 2006, has a large customer base and is well-regarded in the industry for its marketing automation capabilities.

Industry Certifications

Keap has won awards for its user-friendly interface and small business automation solutions.

HubSpot CRM has received recognition for its inbound marketing tools and customer relationship management features.

User Reviews

Online sentiment towards Keap is generally positive, with users praising its ease of use and automation features, rating it around 80 out of 100.

HubSpot CRM also receives positive feedback for its marketing capabilities and analytics, with a user sentiment rating of approximately 85 out of 100.

Technical Requirements

Both Keap and HubSpot CRM have minimal technical requirements, with no special servers or IT infrastructure needed to run the software.

Users can access the platforms through standard web browsers and devices with internet connectivity.

Implementation Timeline

On average, Keap can be implemented within a few weeks, depending on the customization and training requirements.

HubSpot CRM implementation may take longer, ranging from a few weeks to a few months, considering the complexity and setup involved.

Vendor Stability and Compliance

Both Keap and HubSpot CRM are stable vendors with a solid reputation in the CRM software market.

They comply with industry regulations and standards to ensure data security and privacy for their users.