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Customer Relationship Management (CRM) software is a category of applications that help businesses manage interactions with current and potential customers. It utilizes data analysis about customers history with a company to improve business relationships, specifically focusing on customer retention and ultimately driving sales growth.
CRM software is essential for businesses looking to streamline their sales, marketing, and customer service processes. It helps in organizing, automating, and synchronizing customer interactions, leading to improved efficiency and effectiveness in managing customer relationships. By centralizing customer data, businesses can provide better customer service, target potential customers more effectively, and increase overall sales.
Some of the key features of CRM software include:
CRM software can assist businesses in various processes, including:
When buying CRM software, consider the following steps:
When choosing CRM software, consider factors such as:
Some of the most popular CRM software vendors and their market share include:
Some trends shaping the future of CRM software include:
When evaluating CRM software, consider asking the following questions during a demo:
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Most CRM software in the market are priced on a per-user, per-month basis; hence, businesses can expect to pay between the range of $10 to $200 per user monthly. There are also some CRM products with yearly pricings and others with perpetual licenses.
The above price range depends on the sophistication of the CRM products feature-wise, as well as the number of user accesses or accounts paid for. Some CRM software within the above price ranges are Zendesk Sell, which starts from $19 monthly per user, FreeAgent CRM pricing starts from $25 monthly per user, and GreenRope costs between $149 for up to 1,000 contacts to $699 for up to 50,000 contacts.
In addition, CRM products target different sizes of organizations, and their price ranges are as follows: