Top 54 Sales Software (Jun 2024)

Sales Buyer's Guide

Overview

Sales software is a category of technology solutions designed to help businesses streamline their sales processes, improve efficiency, and boost revenue generation. These tools are essential for managing customer relationships, tracking leads and opportunities, and ultimately closing deals.

What is Sales Software and Why Businesses Need It

Sales software encompasses a range of applications that assist sales teams in managing their activities, such as contact management, sales analytics, pipeline management, and forecasting. Businesses need sales software to automate repetitive tasks, gain insights into their sales performance, and ultimately drive more revenue by improving their sales processes.

Main Features

Key features of sales software include contact management, lead and opportunity tracking, email integration, sales forecasting, reporting and analytics, pipeline management, and integration with other business tools such as CRM systems and marketing automation platforms.

Main Business Processes Sales Software Can Help With

Sales software can assist businesses with various critical sales processes, including lead management, opportunity tracking, sales forecasting, performance analytics, territory management, quote and proposal generation, and customer communication management.

Steps on How to Buy Sales Software

1. Assess your business needs and objectives. 2. Research different sales software solutions in the market. 3. Request demos and trials from potential vendors. 4. Evaluate the features and functionality of each software. 5. Consider scalability, integration capabilities, and user-friendliness. 6. Check customer reviews and references. 7. Negotiate pricing and terms with the selected vendor. 8. Implement the software with proper training and support for your team.

Things to Consider

When buying sales software, consider factors such as the specific needs of your sales team, ease of use, scalability, integration capabilities with existing systems, vendor reputation and support, pricing and licensing models, and future upgrade paths.

Most Popular Vendors and Market Share

The most popular vendors in the sales software category include Salesforce, HubSpot, Microsoft Dynamics 365, Zoho CRM, Pipedrive, and Freshworks CRM. Salesforce holds a significant market share in the sales software segment, followed by other key players like HubSpot and Microsoft.

Trends and Next Steps in the Sales Software Category

Some of the emerging trends in the sales software category include the adoption of artificial intelligence for sales automation, increased focus on mobile sales solutions, integration with communication tools like video conferencing, and the rise of predictive analytics for sales forecasting. The future of sales software will likely involve more advanced AI capabilities, enhanced integration with other business tools, and a stronger emphasis on personalized customer interactions.

10 Questions to Ask Software Vendors During a Demo

1. How does your software handle lead management and lead scoring? 2. Can you demonstrate how the software integrates with our existing CRM system? 3. What kind of reporting and analytics capabilities does your software offer? 4. How does your software assist in sales forecasting and pipeline management? 5. What level of customization is possible with your software to fit our specific sales processes? 6. How does your software support mobile sales teams? 7. Can you provide insights into your security measures to protect our sales data? 8. What kind of training and onboarding support do you offer for new users? 9. How often do you release updates and what is your roadmap for future features? 10. Can you share some success stories or case studies of similar businesses using your sales software?

List of Sales Software:

Sales Software Price Ranges

Sales software products have different pricing based on their focus features and the target audience. However, companies looking for a sales software can expect to pay between the range of $30 to $100 per user, per month. This price range covers the basic offering of most vendors; hence, premium or enterprise offerings will be significantly higher. For instance, HubSpot Marketing Automation pricing starts from $50 per user monthly, SendinBlue from $25 per user monthly, while Pardot pricing sits around $1,200—although with more robust features and more user accounts.

The prices for Sales software also depend on the size of businesses. The price ranges for each business size are as follows:

• Small Businesses can expect to pay between $15 to $25 for a sales software, plus some vendors make their low-end offerings free for tiny business sizes. For example, CleverTap, Moosend, and Bigmailer all have packages that are free for small businesses. Meanwhile, some premium Sales software for small businesses are ActiveCampaign, which starts from $15 per user per month, Campaigner from $19, and Remarkety pricing starts from $25 upwards.
• Medium Businesses can expect an average price of $50 for a sales software. Most sales software offerings for medium businesses sit around this price range, although some other products can be as high as $150 per user per month. For example, FreshMarket, Integrated Sales Portal, and SalesNexus CRM & Automation cost around $50 each— all on a per user, per month basis. Meanwhile, Bazo and GreenRope cost $70 and $150, respectively.
• Large Businesses can expect to pay prices which range from $400 to $1,500 per month for sales software, although many of the packages include 2 or more user accounts. Adding more users cost more, depending on the business’ size. For instance, Act-On pricing starts from 900 per month, Maropost costs from $500 monthly upward, and Pardot costs around $1,200 monthly.

Sales software best of breeds and their respective price ranges are as follows:

• Campaign Management Software The prices for most campaign management software in the market are set based on a per month basis, although there are others with yearly billings. However, businesses can expect to pay between the ranges of $10 to $50, $50 to $150, and $150 upwards monthly for a campaign management software. The prices are subjective to factors such as the number of user accounts, number of contacts, etc. For example, Asana costs around $11 per user monthly, PinPointe $42 per month, and Campaign Influence Analyzer $6,500 yearly for unlimited users and a number of other features.
• Brand Management Software Most Brand management software pricing comes in various volatile pricing patterns; hence, some can be bought perpetually, while others are priced on a yearly or monthly basis. Given this, companies can expect prices that fall between $500 to $3,000 for sales software billed per month and between $5,000 to $40,000 for ones billed yearly. For example, AssetBank pricing starts from around $550 per month, BEAM costs up to about 2,500 per month, and Wedia pricing sits around $12,000 per year.
• Content Sales Software Content sales software pricing usually falls between $10 to $50, depending on the tier or level of offering of each product. The prices are set on a per user, per month basis. For instance, AirTable pricing starts from $12 per user monthly, DropTrack costs from $19 per user monthly, while Topic pricing starts from $49 per user per month.
• Sales Analytics Software For sales analysis software, users can expect to pay prices that range from $10 to $50 monthly for low-end offerings. On the other hand, standard or premium fall between $200 to $800 per month. For example, AgencyAnalytics pricing is priced at $49 per month, ClickData costs about $25 per month, and Singular pricing falls around $750 monthly.
• Sales Research Software This is divided into tiers, with some considered standard and others premium. Businesses can expect prices that range from $15 to $50 on a per month basis for standard offerings on sales research software. Premium offerings cost between $200 to $700, depending on the robustness of the product’s features. For example, TypeForm costs $35 per month, Survio costs $29 monthly, and CYS pricing is around $290 monthly. There are also yearly pricing; for example, CheckMarket costs $1,000 per year, and Nifield pricing is at $2,000 per year.