Top 54 Marketing Software (Jun 2024)

Marketing Buyer's Guide

Overview

Marketing software is a category of software tools designed to help businesses streamline their marketing efforts, automate tasks, analyze data, and improve overall marketing performance. These tools are essential for businesses looking to enhance their marketing strategies, reach their target audience more effectively, and drive better results.

What is Marketing Software and Why Businesses Need It

Marketing software encompasses a wide range of tools such as email marketing platforms, social media management tools, customer relationship management (CRM) systems, marketing automation software, analytics tools, and more. Businesses need marketing software to optimize their marketing campaigns, improve lead generation and conversion rates, enhance customer engagement, and ultimately boost revenue.

Main Features

The main features of marketing software include email marketing, social media management, content management, SEO optimization, lead management, analytics and reporting, campaign automation, customer segmentation, A/B testing, and integration capabilities with other tools such as CRM systems and ecommerce platforms.

Main Business Processes Marketing Software Apps Can Help With

Marketing software apps can help businesses with various key marketing processes such as lead generation, lead nurturing, customer segmentation, campaign management, content creation and distribution, social media marketing, email marketing, performance tracking, and ROI analysis.

Steps on How to Buy Marketing Software

1. Identify your business needs and goals 2. Research different marketing software options 3. Request demos and free trials 4. Consider scalability and integration capabilities 5. Evaluate pricing and licensing models 6. Check customer reviews and references 7. Negotiate terms and conditions 8. Make a decision and proceed with the purchase 9. Implement the software with proper training 10. Monitor and measure the impact of the software on your marketing efforts

Things to Consider

When buying marketing software, consider factors such as your budget, the size of your business, the complexity of your marketing campaigns, the level of customer support provided, the user-friendliness of the interface, the scalability of the software, and the integration capabilities with other tools in your marketing stack.

Popular Vendors and Market Share

Some of the most popular marketing software vendors include HubSpot, Marketo, Salesforce Marketing Cloud, Adobe Marketing Cloud, Mailchimp, Hootsuite, SEMrush, and Buffer. HubSpot and Marketo are among the market leaders in terms of market share and customer satisfaction.

Trends and Future of Marketing Software

Current trends in marketing software include the increasing use of artificial intelligence and machine learning for personalized marketing, the growing importance of data privacy and compliance regulations, the rise of omnichannel marketing strategies, and the shift towards account-based marketing approaches. The future of marketing software will likely focus on more automation, predictive analytics, and seamless integration with other business systems.

10 Questions to Ask Marketing Software Vendors During a Demo

1. How does your software facilitate lead generation and nurturing? 2. What integrations does your software offer with other marketing tools? 3. Can your software provide detailed analytics and reporting on campaign performance? 4. How does your software support social media marketing efforts? 5. What level of customization and personalization does your software allow? 6. How does your software ensure data security and compliance with regulations? 7. What automation capabilities does your software offer for marketing tasks? 8. How scalable is your software for businesses of different sizes? 9. What kind of customer support and training do you provide for new users? 10. Can you provide case studies or examples of successful implementations of your software in similar businesses?

Head to head Marketing software leaders comparisons:

List of Marketing Software:

Marketing Software Price Ranges

Marketing software products have different pricing based on their focus features and the target audience. However, companies looking for a marketing software can expect to pay between the range of $30 to $100 per user, per month. This price range covers the basic offering of most vendors; hence, premium or enterprise offerings will be significantly higher. For instance, HubSpot Marketing Automation pricing starts from $50 per user monthly, SendinBlue from $25 per user monthly, while Pardot pricing sits around $1,200—although with more robust features and more user accounts.

The prices for marketing software also depend on the size of businesses. The price ranges for each business size are as follows:

• Small Businesses can expect to pay between $15 to $25 for a marketing software, plus some vendors make their low-end offerings free for tiny business sizes. For example, CleverTap, Moosend, and Bigmailer all have packages that are free for small businesses. Meanwhile, some premium marketing software for small businesses are ActiveCampaign, which starts from $15 per user per month, Campaigner from $19, and Remarkety pricing starts from $25 upwards.
• Medium Businesses can expect an average price of $50 for a marketing software. Most marketing software offerings for medium businesses sit around this price range, although some other products can be as high as $150 per user per month. For example, FreshMarket, Integrated Marketing Portal, and SalesNexus CRM & Automation cost around $50 each— all on a per user, per month basis. Meanwhile, Bazo and GreenRope cost $70 and $150, respectively.
• Large Businesses can expect to pay prices which range from $400 to $1,500 per month for marketing software, although many of the packages include 2 or more user accounts. Adding more users cost more, depending on the business’ size. For instance, Act-On pricing starts from 900 per month, Maropost costs from $500 monthly upward, and Pardot costs around $1,200 monthly.

Marketing software best of breeds and their respective price ranges are as follows:

• Campaign Management Software The prices for most campaign management software in the market are set based on a per month basis, although there are others with yearly billings. However, businesses can expect to pay between the ranges of $10 to $50, $50 to $150, and $150 upwards monthly for a campaign management software. The prices are subjective to factors such as the number of user accounts, number of contacts, etc. For example, Asana costs around $11 per user monthly, PinPointe $42 per month, and Campaign Influence Analyzer $6,500 yearly for unlimited users and a number of other features.
• Brand Management Software Most Brand management software pricing comes in various volatile pricing patterns; hence, some can be bought perpetually, while others are priced on a yearly or monthly basis. Given this, companies can expect prices that fall between $500 to $3,000 for marketing software billed per month and between $5,000 to $40,000 for ones billed yearly. For example, AssetBank pricing starts from around $550 per month, BEAM costs up to about 2,500 per month, and Wedia pricing sits around $12,000 per year.
• Content Marketing Software Content marketing software pricing usually falls between $10 to $50, depending on the tier or level of offering of each product. The prices are set on a per user, per month basis. For instance, AirTable pricing starts from $12 per user monthly, DropTrack costs from $19 per user monthly, while Topic pricing starts from $49 per user per month.
• Marketing Analytics Software For marketing analysis software, users can expect to pay prices that range from $10 to $50 monthly for low-end offerings. On the other hand, standard or premium fall between $200 to $800 per month. For example, AgencyAnalytics pricing is priced at $49 per month, ClickData costs about $25 per month, and Singular pricing falls around $750 monthly.
• Marketing Research Software This is divided into tiers, with some considered standard and others premium. Businesses can expect prices that range from $15 to $50 on a per month basis for standard offerings on marketing research software. Premium offerings cost between $200 to $700, depending on the robustness of the product’s features. For example, TypeForm costs $35 per month, Survio costs $29 monthly, and CYS pricing is around $290 monthly. There are also yearly pricing; for example, CheckMarket costs $1,000 per year, and Nifield pricing is at $2,000 per year.